Jul 12 2010
Organic growth has slowed L'Oreal Q2
L'Oreal reported a slowdown in organic growth in the second quarter compared to the first, despite a very strong sales growth in emerging countries.
The global cosmetics giant has seen its sales climb 12.4% to 4.945 million euros, slightly above the consensus of analysts interviewed by the editor of Reuters (4.897 million euros) and has benefited from the positive effects the decline of the euro against major currencies.
Organic growth stood out for its 5.2% against 5.6% forecast by analysts, on average, marking a slowdown from 7.4% in the first quarter had benefited from more favorable basis for comparison (- 4.3% in the first quarter 2009 and -2.1% in the second).
Bombarded with questions during a teleconference on the effects of currency fluctuations on the results of the first semester (published Aug. 25), Jean-Paul Agon, CEO of the group, simply stated that "strategic priority remains brand development, growth and internationalization. "
L'Oreal, which has about one billion customers worldwide, expects to double that number by ten years.
Citing "important breakthrough" in the new markets, including China, Brazil, Russia, India and Indonesia, he said "turn to the second half with confidence."
At the publication of annual sales in the first quarter, L'Oreal had said it expected a "good organic sales growth and its results in 2010.
EMERGING COUNTRIES STILL POINT
While sales in Western Europe have increased modestly (+1.1% on a comparable basis), they increased by 4.2% in North America and, especially, have jumped from 11.1% in emerging countries, with increases of 11% in Asia and 18.4% in Latin America.
These are the sales of luxury products (Lancome, Armani, Helena Rubenstein and Yves Saint Laurent Beauty) who signed the largest increase (+7.6%) of the four major divisions.
"Oddly enough, sales of luxury are very well kept. It is a very good news," commented Jean-Paul Agon.He said that Yves Saint Laurent Beauté, PPR bought in 2008 and has undergone significant restructuring, had grown "two figures throughout the first half."
Sales of consumer products (L'Oreal Paris, Garnier, Maybelline-Gemey), which account for more than half of group turnover, rose by 4.1%. These professional products for hair salons have increased by 4.7% and the products sold in the drugstore have risen 6.7%.
Against the trend, The Body Shop has seen sales stagnate (-0.1%), the chain of cosmetics afflicted by its absence in emerging markets with very strong growth.
The L'Oréal closed Monday down 0.86% to 82.09 euros on the Paris Bourse.The market capitalization thus amounted to 49.2 billion euros.
The sign value up 5.2% since January, while the CAC down 9.37% over the period and the diverse European index of consumer goods ahead of 12.05%.
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