Dec 30 2010

Carrefour opened its first wholesale store in India

Tag: business success, corporations, information, marketing, occupation — admin @ 11:15 pm

Carrefour said on Thursday opened its first wholesale store in India, New Delhi, as part of its development strategy on key emerging markets.

Earlier in the day, the Indian real estate group Parsvnath Developers had announced that the French retailer opened its first sign "cash-and-carry in one of its shopping centers in the Indian capital.

In India, foreign companies are not allowed today to hold chains with several brands and this activity is limited to wholesale trade.

The ban, which aims to protect small retailers and local channels, forcing large groups to enter into partnerships to penetrate the Indian market.

"The opening of this first shop represents the actual entry of Carrefour into the Indian market and will be followed shortly by the opening of other cash and carry stores," said Lars Olofsson, Executive Director of the number two worldwide distribution , in a statement.

"This first step is essential to enable teams Crossroads fully understand the specifics of the Indian market and to then develop our presence in other formats," he adds.

Located in east Delhi, the store with an area of 5,200 m2 will offer more than 10,000 products to caterers, government and local retailers, Carrefour said in a statement.

Carrefour, which sought to integrate this small market but growing for seven years, joins world number one Wal-Mart and Germany's Metro, already established in India.

In addition to New Delhi, the French retailer has also acquired land in Bangalore, Chennai (Madras) and Hyderabad.