Feb 03 2012

Winter sales start painfully

Sales were flat compared to last year and prospects by the end of the operation on February 14 are bad. Winter sales, January 2010

Sales of the first half of the winter sales are stable, but the figures hide wide disparities in the types of stores, and prospects by the end of the transaction on Feb. 14 are "brittle" in the context of crisis. The French Fashion Institute (IFM), which refers, on Tuesday released the figures of the first two weeks of sales, traditionally the most active of the operation, lasting five weeks. On average, "it is not extraordinary, but it's not a disaster," said Gildas Minvielle, head of the Economic Observatory of the IFM, recalling that in 2011, the first half had balances resulted in sales between 0 and 1%.

For circuits, the figures are still "quite mixed," with a "bonus" to some shops downtown, he notes. Stores called "popular" category which essentially network Monoprix, sign the best performance with sales up 10% to 15%. Department stores, hypermarkets and supermarkets other retailers and mass market chains (which sell both clothing man, woman and child and are often on the periphery or Kiabi as La Halle) show an increase between 0 and 5%. But sales of independent multi-brand and specialty channels (type H & M, Zara …) fell between -5% and 0%. "The outlook for the remaining weeks of sales are weak" and 48% of Distributors expect a negative activity, says the IFM.

For their part, traders are more or less satisfied with the first two weeks of sales. – "Balance not good for the moment." Malls display an attendance close to last year (+0.3%), while revenue rose "in the order of 1 or 2%," according to Jean-Marie Silberstein, managing director of National Council of Shopping Centers (CNCC). "The purchases cheap work well in times of crisis, the consumer is on the lookout for bargains," said he. Side e-commerce, the sector federation announced for the first week sales jumped 14% (18% for sites mainly textiles).  

"Some of us are happy, others less," said Bertrand Morvan for his part, Chairman of the National Federation of clothing (FNH, independent). "We do not necessarily sold large pieces, perhaps does one sell from now with the cold snap. I think it will not be such a bad thought it," he predicts. "Cool weather will surely boost some sales, especially large pieces," added Jean-Marc Genis, president of the Federation of brands of clothing (FEH), which unites the chain, whose sales fell to about 2% over the first half. Francois-Marie for Grau, chief representative of the French Federation of ready-to-wear, "the record is not good for now".

Involved "essentially the problem of purchasing power experienced by consumers." Evidenced by sales of low end, suffer the most, is he. He also cited "the climate problem", with a cold came late, and the rise to power of "floating sales, promotions, private sales, and prices crossed on the internet." The Secretary of State for Trade Frederic Lefebvre said Monday in As part of the event Passion Commerce's decision to entrust a mission Crédoc on the issue of balances, balances floating, promotions, sales and private sales, said its services. This is to take stock, three years after the Act of modernizing the economy (LME), which governs the system of sales and promotions, and to determine whether changes are needed.


Feb 01 2012

Roche displays his confidence for 2012

Tag: corporations, marketing, networks, plans, workadmin @ 1:35 pm

The Swiss pharmaceutical company Roche made Wednesday his confidence for the current fiscal year while announcing a 2011 annual result in line with expectations despite significant currency effects. Roche also pointed out that the year 2012 was marked by the takeover bid that leads on American society Illumina Genome Sequence . Revenues fell 10% to 42.53 billion Swiss francs (35.29 billion euros), while analysts had expected 42.37 billion. At constant exchange rates (CER), it appears, however, an increase of 1%. The Pharmaceuticals Division has contributed nearly $ 32.79 billion, down 12% year on year. Sales and the Diagnostics Division for their part, declined 7% to 9.74 billion but increased by 6% TCC. Markets expected 32.69 billion for the Pharmaceuticals Division and 9.73 billion for the Diagnostics Division. The net profit was up 7% in France and 26% TCC to 9.54 billion francs, while the market had forecast 9.49 billion. The Board of Directors propose a dividend of 6.80 francs per share and enjoy good (titles stripped of voting rights) for the past year against previous 6.60 francs ; ously. "As for 2012, we expect sales growth of the group in the lower part of the medium single-digit range and have set our target for growth in earnings per Share core activities in the upper part, "said CEO Severin Schwan said in a statement. Roche also aims for its Diagnostics division higher growth than the market and is committed to pursue its attractive dividend policy. The Director General also reiterated that all the hopes placed in Illumina Roche, the U.S. company for which his group has launched a tender offer unsolicited e at a cost of $ 5.7 billion. "The planned acquisition of Illumina will strengthen our presence in the fast growing market of DNA sequencing and enable the discovery of biomarkers for complex research and to clinical purposes, "he said.


Dec 01 2011

Tag: business success, corporations, facts, tidings, workadmin @ 7:34 pm

Wall Street should end the year 2012 on a moderate gain, despite the risks posed by the debt crisis in the euro area in global activity and a U.S. growth likely to remain sluggish, according to a Reuters poll published Thursday.

Analysts surveyed are however optimistic about the economy of the United States and many are in stock price ratios of estimated earnings (PER) historically low a supporting factor for the rating.

All concerned, however, the debt crisis in Europe, who falter world stock markets in recent months.

The Standard & Poor's 500 benchmark for fund managers, should finish next year on an increase of 7.5% to 1340 points, compared to the closing of nearly 1.


Nov 02 2011

Tag: Uncategorized, blog, corporations, marketing, occupationadmin @ 12:55 pm

A year ago the head of state has big plans for the G20 in Cannes, hoping to legitimize its position as world leader and presidential candidate. But on the eve of the summit, Nicolas Sarkozy saw his hopes dashed. The European Council President Herman Van Rompuy, Nicolas Sarkozy and Angela Merkel in Brussels.

It must have been a great moment for France. And especially to Nicolas Sarkozy. Arriving to obtain the presidency of the G20 and G8 in 2011, with the help of his friend Gordon Brown, the head of state hoped to do two things at once: to become the great president of the International that he has always dreamed of being, and credibility for election in 2012. "In a way, it is served by the crisis," he said in November 2010, so do not hide its ambitions.At the time the French president harbored grandiose plans for the world economy: reforming the international monetary system (set the dual problem of the dollar and the yuan), limit the volatility of commodity prices, agricultural, or modernize the governance world. It will not happen, or not much. Already because of Nicolas Sarkozy's ambitions were too ambitious … But also because since November 2010, things have changed for France and its President.

Europe is no longer inspires confidence

It seems a long time since Germany and France landed at the G20 with the design, a bit peremptory, to moralize the financial world. At the time – at the G20 London in particular – the plight of the markets appeared to be the cause of all evil in the world economy.Today, on the verge of drowning, Europe assumed the costume of the responsibility for the crisis, wasting less time than it takes to say its capital credibility.

And it is likely that the G20 is a great opportunity for other states to remind him. All actors have to say good conscious "support and rebalance the global economy face significant risk of deterioration," for most, nothing can be done before that Europe treats his own evils. It is for this reason that the Europeans, Nicolas Sarkozy in the lead, have both hastened to find a solution for Greece. Alas, the great promises of the European Union will not be at the rendezvous.

Tuesday, to everyone's surprise, the Greek Prime Minister George Papandreou decided to submit the European Agreement on Greece in the popular referendum and drawing a large question mark over the future of the euro area.


Oct 27 2011

The euro area extinguished the fire at the moment

The agreement snatched in the night between Wednesday and Thursday by leaders of the euro area has temporarily turned off the fire that threatened the single currency but many risks still on the Greek debt restructuring and strengthening of the support fund the euro.

After more than ten hours of the summit, the Heads of State and Government of the single currency agreed with banks to reduce by 100 billion euros Greek debt and endorsed a complex mechanism to bring the firepower the European Financial Stability Fund (EFSF) to 1,000 billion.

European markets jumped and reached their highest level in three months while the euro was appreciating at more than $ 1.40, a value that had not crossed since early September.

But if this complex agreement among the most ambitious concluded since the bursting of the debt crisis in Greece in late 2009, it is nonetheless flawed, full of question marks and carries significant risks on its realization.

The bankers must first confirm their voluntary commitment to participate in the new bailout of Greece – a process that was long winded in the previous program.

Countries in the euro area should then agree on a series of far from trivial details in the implementation of the new EFSF, as the participation of international investors to it.

"I think the main risk would be to wait too long the implementation of these agreements," warned Thursday Ewald Nowotny, a member of the European Central Bank.

"Speed ​​is essential in this case," he told Austrian radio ORF.

GREEK RESTRUCTURING

Three months ago, European leaders had already reached agreement on a major debt reduction Greek involving private creditors, but the delays in implementing the plan and its lack of ambition have quickly rendered inoperative, at least in the eyes of the markets.

Decisions taken at dawn Thursday, finally attacking head-on questions of Greek debt and contagion of the crisis to larger countries such as Italy, Spain or France, are expected to avoid the euro area to repeat the same mistakes.

For Greece, it is expected that the debt be reduced from more than 160% of GDP to 120% in 2020, a level considered sustainable by the European authorities.

To do this, the governments of the euro area will set the table 130 billion euros in loans and guarantees, while private creditors will remove 100 billion from 210 billion euros of Greek securities they hold.

This voluntary contribution, expected to be received by the end of the year will amount to a waiver of 50%, said Nicolas Sarkozy and Angela Merkel, who had to meet in person with representatives of banks and weigh their weight to force the decision.

The Director General of the Institute of International Finance (IIF) Charles Dallara, who represented the banks in the negotiation, welcomed the agreement, which revises the plan of July 21, in which the private sector was engaged only up to 50 billion euros.

As expected, the leaders of twenty-seven have also endorsed the plan to recapitalize banks to the tune of 106 billion euros by June 30, 2012, of which 8.8 billion for French banks.

The plan also provides government guarantees to enable banks to secure funding in the medium and long term, similar to those that were implemented in fall 2008 at the height of the financial crisis.

1.000 BILLION FOR EFSF

Third and final part of the European response to the crisis, Europeans also agreed on a scaling capabilities of the European Financial Stability (EFSF), which could then be brought up to 1.000 billion euros.An initiative likely to reassure markets on its ability to fly, if any, help from countries like Italy or Spain.

The Fund had in its creation of 440 billion euros but the support in Portugal and Ireland and the complex financial arrangements necessary to give it a AAA rating reduced to about 250 billion today its actual capacity remaining.

The leverage will be achieved via a dual mechanism: on the one hand it will provide partial debt issued by troubled countries and, secondly, to create a new "special vehicle" backed by the EFSF and the International Monetary Fund (IMF) with the participation of international investors, such as China and other emerging countries.

Nicolas Sarkozy, who said in Brussels that the Chinese participation was envisaged, met Thursday on the phone with his Chinese counterpart Hu Jintao.

The Director General of EFSF, Klaus Regling, will visit China on Friday to meet with investors.

If he had been excluded from the weekend to leverage the EFSF by providing access to unlimited liquidity to the European Central Bank, the central bank has been active in the preliminary summit.

Providing some relief to markets, the future President of ECB, Mario Draghi, stated Wednesday morning that the bank would remain present in the bond markets as they would be unstable, an expected sign for several days which was welcomed by Nicolas Sarkozy.

"I am not the spokesman for the ECB. The ECB is an independent institution. Mr. Draghi did not interviewed before making that decision, we did have asked for anything, but it is permitted to rejoice in what 'he said, which is quite clear, "he said at a press conference, then insisting on these redemptions of debt.


Oct 22 2011

Why Ireland is not yet out of business

Tag: Uncategorized, calculation, corporations, plans, successadmin @ 8:15 am

The Irish budget deficit has reduced by 4 percentage points of GDP since 2009. Corporate profitability recovered sharply. But deleveraging too fast may influence the activity against becoming productive. Pedestrians in Dublin

If Ireland is still part of PIGS, it can not be in the same category as Greece or Portugal, as progress in a few months by former Tiger European are important. The Irish budget deficit – excluding bank recapitalization needs – fell by 4 percentage points of GDP since 2009. The current account deficit turned into a small surplus. Finally, corporate profitability recovered sharply.

The experts of the International Monetary Fund (IMF) of the European Central Bank (ECB) and European Commission, who have just completed their assessment mission in Ireland, are seduced. "The ongoing adjustment is solid.The 2011 budget targets will be achieved and the ongoing structural reforms will also contribute to sanitation, "they note in their report.

However, Ireland is now entering a delicate phase. Or the risk of too rapid deleveraging weigh on activity, against becoming productive. The experts of the IMF, the ECB and the Commission to admit the hint. "Ireland will have to find a balance between the imperatives of debt reduction and limitation of the barriers to growth and job creation," they point out in their report. This sentence harmless and a bit blurry could announce a change in strategy for Ireland. The country needs it, says a recent report by Goodbody Broker.

Make concessions

Indeed, in Ireland, over-indebtedness affects both the public sector, private sector and banks.Simultaneously reducing the three is clearly a bad idea, says the report. If Ireland is determined to meet all objectives at the same time, the evolving recovery will be quickly suppressed. A risk highlighted recently by the Finance Minister Michael Noonan. Especially since the motor only turns in exports. The domestic market remains depressed by lower prices (unit labor costs fell by 15% and commercial property prices have been divided by two).

We must therefore make concessions to one side. But which one? As for households, the government can not do much. The debt reached 220% of disposable income, nearly twice the international average. And fall of financial markets could reduce household net wealth of 250 billion euros. The Irish are going to have to tighten their belts for several years.Make concessions on the public debt is also not in a financial crisis. Ireland recorded a primary deficit of 6% of GDP in 2011. This is the worst result of the euro area.

Remaining banks. They must bring their ratios to 122% loan to deposit by 2013. The challenge today is to allow banks to achieve that clean without excessively penalizing the credit. This will doubtless involve additional time but also further aid from the ECB, economists now believe. Lengthy discussion in perspective.


Oct 17 2011

Wall Street opens lower after warning of Germany

Tag: business success, corporations, marketing, success, tidingsadmin @ 9:55 pm

Wall Street opened in fall Monday after two weeks of gains, weighed down by a statement by the German Finance Minister Wolfgang Schäuble that the next EU summit will not produce a definitive solution to the debt crisis.

In early trade, the Dow yielded 0.59% (56 points) at 11,575 points.The Standard & Poor's, wider, fell by 0.62% (7.5 points) to 1217 points while the Nasdaq composite lost 0.64% (17 points) in 2650.

Germany warned Monday against the dream "unrealistic" to see the European Summit of 23 October Sunday settle the debt crisis in the euro area, keeping the pressure on banks to grant a discount over important Greek debt.

Wall Street was completed Friday a second consecutive week of gains, seeing the S & P 500 gaining over 8% on the hope of curbing the euro area's debt crisis and the global economy avoid a recession.

But a barometer of manufacturing activity in New York Monday revived fears about the U.S. economy.

The Empire State index of the Federal Reserve of New York stood at -8.48 in October, its fifth consecutive month in negative territory, while the market expected a slightly less marked contraction (-4.00) from -8.82 in September.

Industrial production has in turn increased by 0.2% in September, as expected, the manufacturing sector offsetting a decline in the utilities.

Citigroup gained 1.2% at the opening after reporting a profit increase in the third quarter.The bank has indeed had to be provisioned are less clear for its losses from toxic assets, while benefiting from an accounting gain that banks can reap when financial markets are turbulent.

Wells Fargo lost 5.6% after posting a profit rise in third quarter but have just missed the consensus of analysts.


Oct 15 2011

The G20 endorsed the overhead capital for large banks

Tag: business success, corporations, occupation, office, tidingsadmin @ 2:15 pm

Finance ministers and central bank governors of the G20 agreed Saturday to impose a surcharge mandatory capital up to 2.5% of their capital for systemically important banks, to be set up gradually from 2016.

According to the statement issued after a two-day meeting in Paris, they endorsed the device in the sense proposed by the Financial Stability Board (FSB), ignoring calls from financial wishing a review of it these or additional time for implement.

Overload, which can be between 1% and 2.5%, will apply to all institutions, by their size, would be of overall risk to the financial system in case of failure.

Would be affected banks like Goldman Sachs, HSBC, Deutsche Bank, JPMorgan Chase but also the largest French banks: BNP Paribas, Societe Generale and Credit Agricole.

"Now that we have agreed on the framework for these institutions, we urge the FSC to define how to extend this system without delay to all systemically important financial institutions," we read in the statement.

The aim is that these banks have enough capital to get through the turbulence of markets so that states are not forced to wear to their rescue when the next crisis.

This overload should be finally adopted at the next G20 summit on 3 and 4 November in Cannes, at which the names of the banks concerned will be announced.

It is one of a set of provisions on the financial sector ministers and central bank governors have adopted Saturday.

AGREEMENT "TEST BANKS"

Among these include the use by supervisory authorities in the sector of "common tools" to liquidate banks in trouble, writing "wills" by major banks to facilitate their dismantling in case of difficulties or strengthening the monitoring of such institutions.

The CSF, which coordinates the work on financial regulation for the G20, has already defined the criteria implemented in a systemic overload.He identified 28 banks that could be subject, but a source close to the G20, it was reported that the number will be between 29 and 50.

The CEO of JPMorgan Chase, Jamie Dimon, the device has already denounced as "anti-American", while the banks concerned will apply in addition to the new prudential framework called Basel III will require them to hold capital "hard" to at least 7% of their commitments.

The CSB has received other support from the G20 for his work on the definition of "shadow banking system" to a regulation of it, with a view to prevent risk activities will migrate banks to other parts of the financial sector such as money market funds or special entities.

Regarding the regulation of commodity markets, one of the priorities of the Presidency of the G20, Paris could not succeed in setting limits on positions that investors can hold.

The statement calls for implementation by the end of 2012 recommendations of IOSCO, the umbrella organization for national supervisors of markets, derivative markets of raw materials that do not provide for such limits.


Oct 14 2011

The crisis has a feeling of "déjà vu" for Suez Environnement

Tag: calculation, corporations, information, management, workadmin @ 2:25 am

The coming months may have an air of "déjà vu" for Suez Environnement, which is likely to revise down its ambitions, as in 2009, due to the economic downturn and its impact on the volume of industrial waste.

The world number two environmental services will probably have to even make acquisitions and accelerate cost reductions to be closer to its goals 2012-2013, analysts say.

"Given the deterioration in the macroeconomic environment and its impact on the business 'waste', we believe that the group will have difficulty achieving its 2012-2013 horizon," said Julien Desmaretz, at Bryan Garnier.

Building on a "gradual economic recovery," Suez Environnement has announced that it was early 2011, at constant exchange rates, the increases of at least 5% of its turnover and 10% of its gross operating profit (EBIT, EBITDA) in 2011 compared to 2010.

He also said it expects, always at constant exchange rates, on average increases of at least 5% of its sales and at least 7% of its EBITDA over the period 2012 to 2013, he still has goals confirmed in early August .

But growth prospects that loomed earlier this year moved away, especially with the debt crisis in the eurozone, while Europe accounted for 73% of its turnover in 2010 and waste 47 %.

The International Monetary Fund even had to revise downwards in September growth forecast for 2011 and 2012.

"Asset rotation"

"We expect 6% growth in EBITDA in 2012 and 2013.For 2011, it will be fair: there are risks if the T4 seen a collapse in industrial production and prices of recycled materials, "says Yohann Terry, an analyst at Exane BNP Paribas.

While threatening a new credit crunch, the prudence of Suez Environnement on acquisitions and financial profile, however, now appear as assets against his great rival Veolia Environnement, the world leader in the industry.

Just before 2008, Veolia and had instead embarked on a series of acquisitions at the top of the cycle, particularly in Germany, Italy and the United States, which proved to be far less profitable than expected in times of crisis.

The prospects of Suez, however, been a little more pressure with the sale of 70% of Bristol Water in early October for 152 million euros, the group will probably have to make acquisitions of modest size to hope to achieve its objectives.

"The group has not changed its 'guidance', confident in its ability to fill the air hole as part of its policy of rotation of assets.Does this mean that the probability of transaction (s) reasonably sized acquisitions currently under consideration (s) by the management is high? "Questioned in a note to analysts at Natixis.

"We would not be surprised (…), even if its strategic focus is on organic growth," they add.

Julien Desmaretz, Suez Environnement would need to buy at least 650 million euros in assets, enterprise value, to achieve its objectives in 2012.

"Better prepared"

The group may also consider to increase its efforts in saving a lever that allowed him to limit the damage after the crisis of late 2008, while the slowdown in activity in its industrial and commercial customers affected volumes and its margins.

But having already held in February the objectives of its savings program for 2010-2012, which it expects a net gain of RBE 300 million in cumulative over three years, some analysts estimate that Suez Environnement has now limited room for maneuver.

"Given the bad experience of late 2008, management is probably better prepared for a new fall of the economy," notes, however, Yohann Terry.

In terms of dividend, the company said in February that it was an annual increase of about 5% for the years 2011 to 2013, a policy that the economy could again challenge.

"If the growth in consumption expenditure of municipalities, industrial production and commodity prices were to decline, the purpose of dividend growth would probably be revised down due to the impact on EPS and therefore the payout "said Yohann Terry.

Some analysts believe however that the group will continue to better withstand the stock market as Veolia, which has abandoned its goals this summer and in December will detail restructuring measures designed to make it more profitable.

Since the beginning of the year, the action Suez Environnement has lost 25.8% and Veolia has plunged 47%, while the CAC 40 fell by 15.11%.


Oct 11 2011

Power focus on health, a binding strategy

Tag: Uncategorized, advertising, corporations, facts, occupationadmin @ 3:55 am

Power focus on health is a major strategic focus for large food manufacturers, but their ambitions are hampered by regulations become more stringent and consumers more wary of offering is often expensive, analysts said.

The major industry players such as Danone, Nestle and Unilever should nevertheless continue to invest in these foods which the operating margin is much higher than ordinary food, they say.

The taxation of the "junk food" makes this strategy even more relevant.Denmark has introduced a tax on products that contain saturated fats and France wants to introduce a tax on sugary drinks.

The global market for "functional foods", expected to provide a benefit to consumers with diabetes or obesity, is estimated at 150 billion.

"The food chain can no longer ignore the trend nutrionnellement correct.This is an important issue given the aging population and increased diseases such as diabetes in developed countries, "said Isabelle Senande, director of studies at Xerfi.

But, she adds, "given the regulatory, industry think twice before launching."

One analyst, who requested anonymity, believes that for his position "is a condition of survival, not a niche market."But, he adds, "industry groups are becoming more cautious as inflation promises led to a tightening of regulations."

90% OF CASES ACCEPTED

The bifidus yoghurt, dairy products fortified with calcium and omega 3, or branded foods "low fat", "no sugar added" or "high fiber" are subject to strict control of the European Food Safety Authority (EFSA), which ensures that the benefits put forward by the industry are justified scientifically.

Danone, which boasts of wanting to "bring health through nutrition," had experienced a crushing defeat in 2009 yoghurt Essensis that would "feed the skin from within."For its part, Nestlé has had a few days ago to withdraw his drink Nesfluid after only one year of marketing.

The Danone Actimel can show that it "strengthens the body" and that Activia "helps regulate transit in 15 days". The European regulator has however endorsed Danacol "reduces cholesterol" or Densia and Petit Gervais "that help maintain bone density."

At the National Association of food industries, Cécile Rauzy, project quality, nutrition, regrets that the demands of the EFSA is based on criteria "that are not necessarily the field of nutrition but to the pharmacy," the that could "slow the nutrition research."

Of the 2758 claims assessed between 2008 and 2011, the EFSA has delivered 90% of negative opinions.In particular, it rejected all those on fiber because, judging that their beneficial effects on intestinal transit had not been demonstrated.

The EU regulation on consumer information, passed last week and will be published by the end of 2011, require nutrition labeling for all companies.

"This is a major change because of the 10,000 enterprises in the French food industry, 95% are SMEs, many of which have never been labeling or nutritional analysis," said Cecile Rauzy.

BYPASS STRATEGY

Also in 2012, all health claims must be submitted to the French health authorities and the EFSA opinion which must be approved by the European Commission before being published on a register of authorized health claims. Only after the company can rely on it.

For Cecilia Rauzy, this procedure could lead very long "all small businesses, as well as large groups, to question a reorientation of their research."In fact, few major innovations have recently arrived on the shelves of distributors, agribusiness around obstacles by offering natural products with no artificial additives or colorants.

Francis Priest, an analyst at CM-CIC Securities, believes however that "the consumer is willing to pay more for food really good for his health in mature as in the emerging".

With margins of 13% to 18% which gives it a medical food, against 12% for an ordinary product, a company completely marginalizes the impact of the rising cost of raw materials, says the analyst.

In order to develop this market, industry players segments of business or carry out acquisitions.

Thus, Danone has created a division "Medical Nutrition." Nestle it launched last year a division specializing in health encompasses both activities in the nutrition of infants and sick and Jenny Craig, its subsidiary concurrent Weight Watchers. Without complex, the Swiss group has offered in the wake of frozen pizza, Kraft Foods for $ 3.7 billion.

At the same time, 51% stake in Yoplait were acquired for 1.2 billion euros by the American General Mills, while PepsiCo has offered the Russian group of dairy and fruit juice Wimm-Bill -Dann to 4.1 billion euros.


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