Feb 22 2012
PSA and GM, complementary everywhere except in Europe
An alliance between General Motors and PSA, again become the world's number one automotive manufacturer would give the French a boost out of Europe and could be the beginning of a solution to the crisis that the two groups across the Old Continent.
Whatever the form, such a comparison would allow PSA, the first French manufacturer and the second European to catch up in Latin America and India, where his difficulties financially res of 2011 forced him to postpone investments and where GM is well established, and would open the doors to a full recovery in the U.S. market.
It would also allow synergies and economies of scale in development and procurement of components.
"GM would offer in addition to PSA an interesting position in Asia, where it remains the market leader and of course the United States. PSA would give him back his competence on small gasoline engines and on frame (small cars), "summarizes CMC-CIC Securities in a note.
"But there are still several uncertainties (…) This alliance, if it occurs, must proceed rapidly to large reductions in overcapacity in Europe," added the intermediary.
A reconciliation between the two manufacturers, more competitive than complementary in Europe, would in effect add to the 12 assembly plants that PSA currently has on the continent to the eight that account Opel, unless opportunities rationalization arise.
Overcapacity in the European market is estimated around 20%. Applying this arithmetic to 20 plants of PSA and Opel, should close four sites.
FEARS ON THE USE OF LUTON IN MADRID
PSA has been facing for the summer to a fall in sales in Europe, including the city car segment, where the price war is raging. This has led its automotive division into the red last year, the difficulties that echo those of Opel, the European brand of General Motors.
"Opel and PSA are both in trouble because they have excess capacity in small cars in Europe, it is unlikely to us that a reconciliation helps to reduce these pressures, "said Kristina Church, auto analyst at Barclays Capital.
On the sidelines of the launch of production of the new Peugeot 208, Opel Corsa's rival, Philippe Varin, chief executive of SAP, announced in late January it was seeking a partner in commercial vehicles to replace Fiat has not renewed his association with the plant Sevelnord.
Opel would be an ideal candidate, especially since he will find himself very lonely after the transfer, by his current partner Renault, the production of future truck traffic of their joint plant to that of British Sandouville.
PSA and Opel could also pool their platforms very small city, where the battle on costs is the hardest. Opel Agila produced in Hungary, and PSA Citroen C1 and Peugeot 107 in a Czech factory whose production will be reduced by 18% from May due to degradation of the application.
On the other segments, whose production is more established in France and Germany for PSA for Opel, the subject will be more delicate. Side of the French manufacturer, sites whose future seems most uncertain are those of Aulnay-sous-Bois, which produces C3, and Madrid (C3 and 207).
Opel has meanwhile already closed its plant in Antwerp (Belgium), one of only three car plants that have disappeared or will disappear since the 2008 crisis, with the Sicilian site of Fiat and Mitsubishi plant in the Netherlands.
"Europe remains the key, and any form of alliance with GM, Opel also has its own capacity problems in Europe), PSA will not help," said Kristina Church. "PSA should focus on its own problems in this area (…) even if it probably will not be easy in an election year in France."
The government has already warned that it would be vigilant about the benefits of an alliance in employment, ten days after the controversy surrounding the inauguration a new Renault plant in Morocco.
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