Feb 03 2012
Winter sales start painfully
Sales were flat compared to last year and prospects by the end of the operation on February 14 are bad. Winter sales, January 2010
Sales of the first half of the winter sales are stable, but the figures hide wide disparities in the types of stores, and prospects by the end of the transaction on Feb. 14 are "brittle" in the context of crisis. The French Fashion Institute (IFM), which refers, on Tuesday released the figures of the first two weeks of sales, traditionally the most active of the operation, lasting five weeks. On average, "it is not extraordinary, but it's not a disaster," said Gildas Minvielle, head of the Economic Observatory of the IFM, recalling that in 2011, the first half had balances resulted in sales between 0 and 1%.
For circuits, the figures are still "quite mixed," with a "bonus" to some shops downtown, he notes. Stores called "popular" category which essentially network Monoprix, sign the best performance with sales up 10% to 15%. Department stores, hypermarkets and supermarkets other retailers and mass market chains (which sell both clothing man, woman and child and are often on the periphery or Kiabi as La Halle) show an increase between 0 and 5%. But sales of independent multi-brand and specialty channels (type H & M, Zara …) fell between -5% and 0%. "The outlook for the remaining weeks of sales are weak" and 48% of Distributors expect a negative activity, says the IFM.
For their part, traders are more or less satisfied with the first two weeks of sales. – "Balance not good for the moment." Malls display an attendance close to last year (+0.3%), while revenue rose "in the order of 1 or 2%," according to Jean-Marie Silberstein, managing director of National Council of Shopping Centers (CNCC). "The purchases cheap work well in times of crisis, the consumer is on the lookout for bargains," said he. Side e-commerce, the sector federation announced for the first week sales jumped 14% (18% for sites mainly textiles).
"Some of us are happy, others less," said Bertrand Morvan for his part, Chairman of the National Federation of clothing (FNH, independent). "We do not necessarily sold large pieces, perhaps does one sell from now with the cold snap. I think it will not be such a bad thought it," he predicts. "Cool weather will surely boost some sales, especially large pieces," added Jean-Marc Genis, president of the Federation of brands of clothing (FEH), which unites the chain, whose sales fell to about 2% over the first half. Francois-Marie for Grau, chief representative of the French Federation of ready-to-wear, "the record is not good for now".
Involved "essentially the problem of purchasing power experienced by consumers." Evidenced by sales of low end, suffer the most, is he. He also cited "the climate problem", with a cold came late, and the rise to power of "floating sales, promotions, private sales, and prices crossed on the internet." The Secretary of State for Trade Frederic Lefebvre said Monday in As part of the event Passion Commerce's decision to entrust a mission Crédoc on the issue of balances, balances floating, promotions, sales and private sales, said its services. This is to take stock, three years after the Act of modernizing the economy (LME), which governs the system of sales and promotions, and to determine whether changes are needed.
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